About us
About us
We at Puzzle W Nordic AB are a small company based in the deep forests of Jämtland in northern Sweden.
The idea of starting to produce puzzles, coloring books, and other feel-good products came from our own interest in this form of relaxing activity.
We felt that the market lacked products featuring motifs drawn from everyday Nordic humor—products that can spread joy and a sense of community among people.
We therefore decided to create them ourselves.
Our ambition is to offer products where humor, creativity, quality, and the customer experience are at the center, with a high degree of recognition and irony. We also want to avoid stereotypical motifs.
Our products are designed to provide relaxation, stimulate the mind, and create a meaningful break from a digital and often stressful everyday life. Through motifs based on humor, recognition, and everyday situations, we create an experience that many people can relate to. The products therefore become not only an activity but also a way to smile, reflect, and share a moment with family or friends.
Each motif will also be originally illustrated and signed by recognized Swedish artists and illustrators.
In addition to the motif itself, each product will contain brief information about the story behind the motif, as well as a presentation of the illustrator. On our website, you can then explore the story and illustrator in greater depth.
We at Puzzle W Nordic therefore work according to the motto:
“More than just puzzles - a story piece by piece”
Our business ethics
Puzzle W is committed to operating with a clear focus on responsibility, both from an environmental and a social perspective. As far as possible, our products will be manufactured using sustainable materials, such as FSC-certified cardboard and environmentally friendly printing inks. Our ambition is to work only with suppliers that have clear requirements regarding environmental responsibility and good working conditions. An important part of the company’s business ethics is also to create products that reflect respect for people and society. The puzzle motifs should encourage recognition, humor, and reflection without reinforcing negative stereotypes. Instead, the company aims to contribute to a more inclusive representation of everyday life and society. We also aim to cooperate locally whenever possible, both in terms of design and production. This is intended to reduce transportation while also contributing to local development. Our business relationships should be characterized by transparency, a long-term perspective, and respect for customers, suppliers, business partners, and creators.